Whitepaper: How to achieve GDPR compliance using AI
The General Data Protection Regulation (GDPR) is set not only to protect the privacy rights and data security of the customer, but also improve their customer experience in many ways. GDPR gives individuals greater control over their personal/customer data and imposes regulations on organizations when it comes to collecting, handling, analyzing and securing customer data.
If your idea of prospect reach-out was mass emailers, cold calls or anything that intrudes a prospect’s experience – then GDPR compliance is going to force you to change. Having poor-quality customer data could become a major issue for many businesses. You need to be sure of the quality of customer data, how it is collected, and how it flows across your martech ecosystem.
Because most organizations that will be affected by GDPR will be working with large datasets, artificial intelligence solutions are a natural fit. Especially, machine learning (ML) algorithms and data models can help analyzing large data sets and identify behavioral patterns. More importantly, these ML programs ensure speed, accuracy, and cost-effectiveness.
This whitepaper shows how AI can help you achieve GDPR compliance and thereby enhance your customer experience.