Data Stewardship Whitepaper for marketing and sales
Today’s marketing and sales professionals recognize the significant role data plays, in not only identifying opportunities but also in closing a sale. You need to have access to the right data, in the right place, at the right time, which in turn depends on how data flows across your organization, processes and business applications.
While the data flow and the processes may be designed for optimal efficiency, the effectiveness almost always depends on the quality of the data.
Data stewardship refers to managing and overseeing organization-wide data assets and ensuring consistent availability and accessibility of high-quality data. It is mission critical because it controls the data quality and the flow across the organization.
This data stewardship whitepaper throws light on:
- Data decay and errors contributing to it
- How to mitigate data decay and ensure data integrity
- Data enrichment using artificial intelligence