Solution brief: AI based cybersecurity prospect intelligence
With the increased adoption of Internet of Things and cloud computing, there has been an increase in cybersecurity threats. In today’s digital economy, the need to keep your digital information safe is higher than ever.
E-commerce giants analyze and store massive amounts of data in the cloud, often including credit card information and other personal data, to offer a hyper-personalized customer experience. Healthcare is another example of highly sensitive data used and stored in the cloud.
There are many solution providers who are detecting and mitigating the latest malware, ransomware, and DDoS attacks. Yet we hear of damages caused by such attacks almost every day. Why?
On the other hand, the way security professionals are working with cybersecurity vendors has also changed a lot.
This solution brief shares insights on:
- How cybersecurity sales has evolved
- What’s missing and how AI bridges the gap
- Identifying the right customer signals that indicate the intent to buy cybsersecurity solutions