Solution brief: Delivering Customer Intelligence into your CRM
Forrester estimates a CRM failure rate of 30-50%, whereas Gartner estimates less than 50% adoption rate of CRM with organizations. One of the key reasons limiting CRM usability is the inability to get real-time customer intelligence of what they are up to.
And in most cases, it is not the lack of vision but the lack of the right tools to integrate insights to execution and creating an effective omnichannel strategy.
This solution brief will cover three components of AI that can bridge the gap:
- Customer buying signals
- Real-time analytics
- Integrated automation