How-to Guide: AI vendor selection for B2B marketing and sales
Top performing B2B marketing and sales organizations are significantly relying on artificial intelligence (AI) for improving their customer experience, demand generation, go-to-market and more. With the ever-increasing revenue targets and the need to stay competitive, marketers and sales professionals are highly dependent on AI for identifying the right prospects, so that they can spend more time on execution.
Here’s a how-to guide for AI vendor selection that will share:
- Top 3 factors to consider in selecting your AI vendor for B2B marketing and sales
- 11 key questions you need to asking your vendor while evaluating their AI platform