Solution brief: 5 Ways AI can empower your CRM for sales productivity

With a good CRM, you can consolidate your customer data and manage customer relationship, communication, and sales from a single console. But, it usually is a generic, hit-or-miss kind of approach without knowing where the customer or prospect is – in their buying cycle. We need customer/ prospect intelligence that will help us segment and prioritize based on their sales propensity.

Here’s a solution brief that gives you insight into how AI brings customer and prospect intelligence into your CRM and enables key result areas such as:

  • Customer engagement
  • Identification of the right customer
  • Upsell and cross-sell
  • Contextual personalization
  • Predictive lead generation

Download the solution brief