Solution brief: 5 Ways AI can empower your CRM for sales productivity
With a good CRM, you can consolidate your customer data and manage customer relationship, communication, and sales from a single console. But, it usually is a generic, hit-or-miss kind of approach without knowing where the customer or prospect is – in their buying cycle. We need customer/ prospect intelligence that will help us segment and prioritize based on their sales propensity.
Here’s a solution brief that gives you insight into how AI brings customer and prospect intelligence into your CRM and enables key result areas such as:
- Customer engagement
- Identification of the right customer
- Upsell and cross-sell
- Contextual personalization
- Predictive lead generation