ABM Infographic: Infusing AI into your ABM program
We all know that ABM (Account based Marketing) is a concept that has been into existence ever since the times of traditional marketing. How is it different from traditional Demand Generation?
To scale up your ABM approach, you need to bring together optimized account data, CRM and Marketing Automation. When you infuse AI into your ABM program, it brings the following to the table:
- Understanding of customer needs/intent dynamically
- Identification of opportunities at the targeted customer
- Improved user/customer experience (CX)