Predictive Intelligence Archives

29Jul 2019 by Evan Newton

Introducing Fiind Data Integrity Rewards

Artificial Intelligence, Blog, Data Science, Machine Learning, Predictive Intelligence

Data tells your customer’s story Data tells a story. With Fiind AI and our >1 billion data signals, you can quickly learn your customer’s story and how it aligns with your solutions. In order to tell that story well so you can rely on it to engage your customers, we put a lot of care into the integrity of our data even as it changes over time, and constantly seek new ways to improve. Our focus on data integrity can be the difference between knowing if your customer is located in Philadelphia or Berlin, or a company of 15 or 50,000 employees. It’s critical for you to connect with the right business opportunities in the right way. Data integrity: Always be improving The Fiind AI platform itself is always learning. One of the ways Fiind AI uses artificial intelligence and machine learning is to improve not only the data it discovers…

15Jan 2018 by Karthik Thenalur

3 Key Areas Impacting Sales Transformation

Blog, Predictive Intelligence

We’ve often heard that technology doesn’t amount to much if not implemented effectively. There cannot be a better example to illustrate it than in the case of sales transformation. If you look at the way sales operations have evolved over the years, it is evident that using technology to enable sales is no longer a differentiator but a necessary component. Sales transformation is all about being able to leverage data and technology, to optimize your demand generation, prospecting and other sales enablement processes. It aids companies to sell to relevant personnel/businesses in an efficient way. Modern B2B buyers want to buy from sellers who understand their business and are consultative in their approach. It boils down to being able to offer a great customer experience as part of the process.…

27Dec 2017 by Yaagneshwaran Ganesh

How will GDPR affect marketers and sellers?

Blog, Predictive Intelligence

Having customer data in the digital form, and storing it in the cloud, has become the norm. At the same time, data theft and data breaches, and issues related to privacy are increasing more rapidly than ever. General Data Protection Regulation (GDPR) is an attempt to regulate the source of information and legalize the flow of information based on the prospect or customer’s permission. GDPR is a regulation that defines how organizations need to protect the personal data of EU citizens. It is applicable to all organizations that handle personal data of EU citizens regardless of where the organization is geographically located. What does it mean to marketers and sellers? If your idea of prospect reach-out was mass emailers, cold calls or anything that intrudes a prospect’s experience – then…

25Sep 2017 by Paakeeza Wasimi

How much of your target market is addressable?

Blog, Predictive Intelligence

We all are marketers and sales professionals by birth, whether we realize or not. We pitch our USPs during job interviews, or while pitching an idea to our team at work, and it goes on. If you look at it, you are able to influence these people because you know to at least some extent (addressable market). At least to the point that they are willing to hear you out. So, the question is – do I know them enough to know what influences them? Now, put that into a marketing perspective – how do I get to know my prospect, when there are thousands of them on my lead database? Am I even targeting the right people? Often, the ones we think as target market and the ones that…

08Sep 2017 by Yaagneshwaran Ganesh

Can sales reps be as sales-efficient as founders?

Blog, Predictive Intelligence

Over the years, we’ve all observed a huge sales gap between our founders and sales reps. Our CEOs and founders are better at selling than most SDRs (Sales Development Reps) in the company. Coming to think about it – it’s not surprising actually. Founders typically have gone through the churn- identified a pain-point, conceived a solution around it. Then they went about building the MVP, and convinced angel investors to fund for their product development. So, naturally they know whom to sell their product, how to sell it, when and why. What makes the founders naturally successful at sales? Founders know what makes their product a great match for their clients. They know their Sweet Spot. They understand the context really well. When I say context – it is not…

27Jul 2017 by Yaagneshwaran Ganesh

What do you do when too many of your sales hires are low performers?

Blog, Predictive Intelligence

We all know that it is not that uncommon for us in the start-up fraternity to hit a wall with our sales performance from time to time. Even the best performers go through a rough patch. When everything goes well – we say, “We have a set process in place” and when things go wrong, the same people that were your stars come under the radar. Having said that, I’ve always been very conservative in hiring sales people in bunches. Here’s why: On one side, you have sales folks who have spent time on your product/service and have a good grasp of the space that your business is in, they have built a pipeline and have their way forward cut out. The other side of the story with respect to new hires…