3 Key Areas Impacting Sales Transformation
We’ve often heard that technology doesn’t amount to much if not implemented effectively. There cannot be a better example to illustrate it than…
How will GDPR affect marketers and sellers?
Having customer data in the digital form, and storing it in the cloud, has become the norm. At the same time, data theft…
How much of your target market is addressable?
We all are marketers and sales professionals by birth, whether we realize or not. We pitch our USPs during job interviews, or while…
Can sales reps be as sales-efficient as founders?
Over the years, we’ve all observed a huge sales gap between our founders and sales reps. Our CEOs and founders are better at…
What do you do when too many of your sales hires…
We all know that it is not that uncommon for us in the start-up fraternity to hit a wall with our sales performance…