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Category: Data Science

Why Data Enrichment is not just about improving data quality?

Why Data Enrichment is not just about improving data quality?

23 Feb 2018 by Karthik Thenalur in Blog, Data Science
In the age of marketers being data-driven, we all understand and recognize the role of data, not only in identifying opportunities but also…
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Podcast: Marketers need to be data doctors

Podcast: Marketers need to be data doctors

30 Jan 2018 by Ganesh Kumaran in Blog, Data Science
Today’s technology has made it possible and can help the marketers to clearly understand the customer needs to match the right solution and…
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Can you create customer coincidence?

Can you create customer coincidence?

20 Dec 2017 by Harishreyas Neelakantan in Blog, Data Science
Yes, you read it right. Is customer coincidence possible? To answer that question – let’s understand what coincidence is. At the surface level,…
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Why understanding precedes data analytics?

Why understanding precedes data analytics?

27 Nov 2017 by Harishreyas Neelakantan in Blog, Data Science
As someone from the tech background, I’m often inclined to think about the “how” than the “why”. A few years ago, when I…
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The missing link in today’s Salesforce Automation (SFA)

The missing link in today’s Salesforce Automation (SFA)

08 Nov 2017 by Yaagneshwaran Ganesh in Blog, Data Science
Like any automation process, the most basic expectation from salesforce automation (SFA) tools is to improve efficiency and effectiveness of sales operations. Yet…
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Mass marketing to mass personalization

Mass marketing to mass personalization

16 Oct 2017 by Sameer Yadav in Blog, Data Science
When I first heard the phrase "mass personalization," I thought that it seemed to be a contradiction of terms. How can it be…
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