Can you create customer coincidence?
Yes, you read it right. Is customer coincidence possible? To answer that question – let’s understand what coincidence is. At the surface level,…
Why understanding precedes data analytics?
As someone from the tech background, I’m often inclined to think about the “how” than the “why”. A few years ago, when I…
The missing link in today’s Salesforce Automation (SFA)
Like any automation process, the most basic expectation from salesforce automation (SFA) tools is to improve efficiency and effectiveness of sales operations. Yet…
Mass marketing to mass personalization
When I first heard the phrase "mass personalization," I thought that it seemed to be a contradiction of terms. How can it be…
Data Analytics: The good, bad and ugly
Every fourth person I meet talks about big data and data analytics. In fact, we are in times where people are investing in…
Intent data: Identifying customer intent
Intent data has been in discussion everywhere over the last few days. Whenever we got into a discussion with a prospect, the topic…