Why Data Enrichment is not just about improving data quality?
In the age of marketers being data-driven, we all understand and recognize the role of data, not only in identifying opportunities but also…
Podcast: Marketers need to be data doctors
Today’s technology has made it possible and can help the marketers to clearly understand the customer needs to match the right solution and…
Can you create customer coincidence?
Yes, you read it right. Is customer coincidence possible? To answer that question – let’s understand what coincidence is. At the surface level,…
Why understanding precedes data analytics?
As someone from the tech background, I’m often inclined to think about the “how” than the “why”. A few years ago, when I…
The missing link in today’s Salesforce Automation (SFA)
Like any automation process, the most basic expectation from salesforce automation (SFA) tools is to improve efficiency and effectiveness of sales operations. Yet…
Mass marketing to mass personalization
When I first heard the phrase "mass personalization," I thought that it seemed to be a contradiction of terms. How can it be…