The trouble with MQLs…
How many times have you had trouble in agreeing upon what is actually a marketing qualified lead (MQL)? Marketing produces content, generates leads,…
Customer data – are you turning into intelligence?
There is a lot of customer data collected these days. But, how much do we really know about our customers? The very fundamental…
Data quality first, smart applications next
From the times we have been offering data enrichment solutions, we have come across a lot of companies that do not have the…
Dark data – a missing link to improving customer experience
The primary objective of the marketing department in any organization is to facilitate great customer experience and ultimately make it the biggest differentiation…
Why Data Enrichment is not just about improving data quality?
In the age of marketers being data-driven, we all understand and recognize the role of data, not only in identifying opportunities but also…
Podcast: Marketers need to be data doctors
Today’s technology has made it possible and can help the marketers to clearly understand the customer needs to match the right solution and…