AI for sales and marketing: Relevant or creepy?
There is still a lot of talk about the pros and cons of adopting AI. One of the primary pieces of that conversation…
Martech predictions for 2018 by Scott Brinker
The way marketing technology has proliferated over the last few years, drives us, marketers and sellers, to always have one eye on how…
Selling Cloud solutions is different. Why?
We all know that selling cloud solutions is different compared to other solutions because the pricing depends upon usage metrics such as bandwidth,…
Aligning Content to Buyer Journey
Today, content marketing has become more intriguing than ever, given the number of marketing messages received per person every day. On one side,…
Role of AI in the millennial marketing mix
As technology advances, marketers are looking at providing unique and more relevant experiences for their prospects and customers. In the age of millennials,…
Making ABM quantifiable and result oriented
We all know that ABM (Account based Marketing) is a concept that has been into existence ever since the times of traditional marketing…