Introducing Fiind Data Integrity Rewards

Introducing Fiind Data Integrity Rewards

Artificial Intelligence, Blog, Data Science, Machine Learning, Predictive Intelligence
Data tells your customer’s story  Data tells a story. With Fiind AI and our >1 billion data signals, you can quickly learn your customer’s story and how it aligns with your solutions. In order to tell that story well so you can rely on it to engage your customers, we put a lot of care into the integrity of our data even as it changes over time, and constantly seek new ways to improve.  Our focus on data integrity can be the difference between knowing if your customer is located in Philadelphia or Berlin, or a company of 15 or 50,000 employees. It’s critical for you to connect with the right business opportunities in the right way.  Data integrity: Always be improving  The Fiind AI platform itself is always learning. One of the ways Fiind AI uses artificial intelligence and machine learning is to improve not only the data it discovers…
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3 Ways We Solve for the Influence of Human Cognitive Biases in AI & ML Models

3 Ways We Solve for the Influence of Human Cognitive Biases in AI & ML Models

Artificial Intelligence, Blog, Data Science, Machine Learning
In recent years, we have seen artificial intelligence (AI) being used to solve complex analytical problems and introduced in a growing number of fields in ways never before thought possible. We find ourselves amidst machine learning (ML) and deep learning algorithms deployed for specific cases to replace the need for humans and mimicking human functions. These algorithms are designed to process innumerable input parameters, assess the various possibilities by running multiple iterations before identifying the best solution. All the above steps occur within fractions of a second. Consequently, these scenarios call for high accuracy and high precision models which leave almost null to zero chances for error. How confident and comfortable are we, when machines take over these responsibilities that we thrust upon them? As organizations, we often tend to focus…
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AI for sales and marketing: Relevant or creepy?

AI for sales and marketing: Relevant or creepy?

Artificial Intelligence, Blog
There is still a lot of talk about the pros and cons of adopting AI. One of the primary pieces of that conversation is personalization. With the advent of AI, marketers are moving towards mass personalization and mass hyper-personalization. But the key question is – is it relevant or creepy? Imagine this scenario: You are on a beach, and you see the waves that are approaching towards you. What you often easily spot is the bigger waves – they arrive, you are ready for it and there’s no surprise there. But what takes you back is the smaller wave that just follows, which you didn’t account for. Now, apply that analogy when you use AI for sales and marketing. Are you accounting for the second wave? Are you using AI…
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Martech predictions for 2018 by Scott Brinker

Martech predictions for 2018 by Scott Brinker

Artificial Intelligence, Blog
The way marketing technology has proliferated over the last few years, drives us, marketers and sellers, to always have one eye on how the future will shape up. Scott Brinker, Program Chair of MarTech Conference and VP Platform Ecosystem at HubSpot, whose MarTech Landscape is well known to the entire marketing community, joined us yesterday on #fiindchat to discuss what to expect in martech for 2018. Marketers need to continuously adapt and acquire new skills as marketing is getting more technical, scientific as well as managerial than ever. Scott has been a great friend, who has always had clear and unbiased observations. According to his statistics from the 2017 Marketing Technology Landscape, there are now 5,381 solutions on the updated graphics. The number went up by 39% from last year. We had…
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Selling Cloud solutions is different. Why?

Selling Cloud solutions is different. Why?

Artificial Intelligence, Blog
We all know that selling cloud solutions is different compared to other solutions because the pricing depends upon usage metrics such as bandwidth, storage etc. In other words, salespeople need to have an insight into the future behavior of their prospects. From a skill standpoint, the one selling cloud solution needs to have the ability to shift the customer organization's IT budgets from CAPEX to OPEX. It is a challenge as well as a great opportunity for recurring revenue. Selling cloud solutions – need for the right skills and customer signals Salespeople need a different set of skills to sell cloud solutions, compared to other IT services because things get technical very quickly. So, in a typical enterprise scenario, once the requirements are understood, the customer conversations go technically deep almost…
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Aligning Content to Buyer Journey

Aligning Content to Buyer Journey

Artificial Intelligence, Blog
Today, content marketing has become more intriguing than ever, given the number of marketing messages received per person every day. On one side, you could say – “Ah, yet another piece of promotional content to create” or you could sit up and say “Okay, I’m here to solve a problem” and diligently look at connecting with the reader by understanding what they want at a given point in time. Being meaningful was never so much at the fore, as much today as more and more customers are looking at brands to “play the coach” with their content, than trying to sell their wares. While there is much talk about how big the content needs to be, should it be snackable pieces – it is important to take the horses for…
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