The trouble with MQLs…
How many times have you had trouble in agreeing upon what is actually a marketing qualified lead (MQL)? Marketing produces content, generates leads,…
Customer data – are you turning into intelligence?
There is a lot of customer data collected these days. But, how much do we really know about our customers? The very fundamental…
Data quality first, smart applications next
From the times we have been offering data enrichment solutions, we have come across a lot of companies that do not have the…
Top 5 Use Cases for Data Enrichment
While today’s marketers have access to data in abundance, it is important to ensure the data is relevant and up-to-date. Typically, customer data…
Dark data – a missing link to improving customer experience
The primary objective of the marketing department in any organization is to facilitate great customer experience and ultimately make it the biggest differentiation…
Why Data Enrichment is not just about improving data quality?
In the age of marketers being data-driven, we all understand and recognize the role of data, not only in identifying opportunities but also…