Aligning Content to Buyer Journey
Today, content marketing has become more intriguing than ever, given the number of marketing messages received per person every day. On one side,…
Role of AI in the millennial marketing mix
As technology advances, marketers are looking at providing unique and more relevant experiences for their prospects and customers. In the age of millennials,…
How much of your target market is addressable?
We all are marketers and sales professionals by birth, whether we realize or not. We pitch our USPs during job interviews, or while…
Data Analytics: The good, bad and ugly
Every fourth person I meet talks about big data and data analytics. In fact, we are in times where people are investing in…
Can sales reps be as sales-efficient as founders?
Over the years, we’ve all observed a huge sales gap between our founders and sales reps. Our CEOs and founders are better at…
Intent data: Identifying customer intent
Intent data has been in discussion everywhere over the last few days. Whenever we got into a discussion with a prospect, the topic…