Can you create customer coincidence?
Yes, you read it right. Is customer coincidence possible? To answer that question – let’s understand what coincidence is. At the surface level,…
Martech predictions for 2018 by Scott Brinker
The way marketing technology has proliferated over the last few years, drives us, marketers and sellers, to always have one eye on how…
Why understanding precedes data analytics?
As someone from the tech background, I’m often inclined to think about the “how” than the “why”. A few years ago, when I…
The missing link in today’s Salesforce Automation (SFA)
Like any automation process, the most basic expectation from salesforce automation (SFA) tools is to improve efficiency and effectiveness of sales operations. Yet…
Selling Cloud solutions is different. Why?
We all know that selling cloud solutions is different compared to other solutions because the pricing depends upon usage metrics such as bandwidth,…
Mass marketing to mass personalization
When I first heard the phrase "mass personalization," I thought that it seemed to be a contradiction of terms. How can it be…