Dark data – a missing link to improving customer experience
The primary objective of the marketing department in any organization is to facilitate great customer experience and ultimately make it the biggest differentiation…
Why Data Enrichment is not just about improving data quality?
In the age of marketers being data-driven, we all understand and recognize the role of data, not only in identifying opportunities but also…
AI for sales and marketing: Relevant or creepy?
There is still a lot of talk about the pros and cons of adopting AI. One of the primary pieces of that conversation…
Podcast: Marketers need to be data doctors
Today’s technology has made it possible and can help the marketers to clearly understand the customer needs to match the right solution and…
3 Key Areas Impacting Sales Transformation
We’ve often heard that technology doesn’t amount to much if not implemented effectively. There cannot be a better example to illustrate it than…
How will GDPR affect marketers and sellers?
Having customer data in the digital form, and storing it in the cloud, has become the norm. At the same time, data theft…