Why understanding precedes data analytics?
As someone from the tech background, I’m often inclined to think about the “how” than the “why”. A few years ago, when I…
The missing link in today’s Salesforce Automation (SFA)
Like any automation process, the most basic expectation from salesforce automation (SFA) tools is to improve efficiency and effectiveness of sales operations. Yet…
Selling Cloud solutions is different. Why?
We all know that selling cloud solutions is different compared to other solutions because the pricing depends upon usage metrics such as bandwidth,…
Mass marketing to mass personalization
When I first heard the phrase "mass personalization," I thought that it seemed to be a contradiction of terms. How can it be…
Aligning Content to Buyer Journey
Today, content marketing has become more intriguing than ever, given the number of marketing messages received per person every day. On one side,…
Role of AI in the millennial marketing mix
As technology advances, marketers are looking at providing unique and more relevant experiences for their prospects and customers. In the age of millennials,…