20 Quotes for Every Stage of the Buyer’s Journey to Help…
Regardless of industry, today’s sales and marketing professionals share a linchpin role: they’re all travel guides - travel guides for the buyer’s journey…
No response to your emails? Perhaps they land in junk. Here…
There’s an important change in your service: Pricing, Terms and Offers. Your Marketing team launches email campaign to all your existing customers. But…
The trouble with MQLs…
How many times have you had trouble in agreeing upon what is actually a marketing qualified lead (MQL)? Marketing produces content, generates leads,…
Customer data – are you turning into intelligence?
There is a lot of customer data collected these days. But, how much do we really know about our customers? The very fundamental…
Data quality first, smart applications next
From the times we have been offering data enrichment solutions, we have come across a lot of companies that do not have the…
Top 5 Use Cases for Data Enrichment
While today’s marketers have access to data in abundance, it is important to ensure the data is relevant and up-to-date. Typically, customer data…