Podcast: Marketers need to be data doctors
Today’s technology has made it possible and can help the marketers to clearly understand the customer needs to match the right solution and…
3 Key Areas Impacting Sales Transformation
We’ve often heard that technology doesn’t amount to much if not implemented effectively. There cannot be a better example to illustrate it than…
How will GDPR affect marketers and sellers?
Having customer data in the digital form, and storing it in the cloud, has become the norm. At the same time, data theft…
Can you create customer coincidence?
Yes, you read it right. Is customer coincidence possible? To answer that question – let’s understand what coincidence is. At the surface level,…
Martech predictions for 2018 by Scott Brinker
The way marketing technology has proliferated over the last few years, drives us, marketers and sellers, to always have one eye on how…
Why understanding precedes data analytics?
As someone from the tech background, I’m often inclined to think about the “how” than the “why”. A few years ago, when I…