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Author: Yaagneshwaran Ganesh

Yaagneshwaran is among the top 100 global martech influencers, an author, columnist and also the Director of Marketing at Fiind Inc. He has a certificate in Strategy Management from the Indian Institute of Management, Kozhikode and an MBA in marketing from Jansons School of Business, Coimbatore.
Martech predictions for 2018 by Scott Brinker

Martech predictions for 2018 by Scott Brinker

12 Dec 2017 by Yaagneshwaran Ganesh in Artificial Intelligence, Blog
The way marketing technology has proliferated over the last few years, drives us, marketers and sellers, to always have one eye on how…
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The missing link in today’s Salesforce Automation (SFA)

The missing link in today’s Salesforce Automation (SFA)

08 Nov 2017 by Yaagneshwaran Ganesh in Blog, Data Science
Like any automation process, the most basic expectation from salesforce automation (SFA) tools is to improve efficiency and effectiveness of sales operations. Yet…
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Selling Cloud solutions is different. Why?

Selling Cloud solutions is different. Why?

24 Oct 2017 by Yaagneshwaran Ganesh in Artificial Intelligence, Blog
We all know that selling cloud solutions is different compared to other solutions because the pricing depends upon usage metrics such as bandwidth,…
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Role of AI in the millennial marketing mix

Role of AI in the millennial marketing mix

10 Oct 2017 by Yaagneshwaran Ganesh in Artificial Intelligence, Blog
As technology advances, marketers are looking at providing unique and more relevant experiences for their prospects and customers. In the age of millennials,…
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Can sales reps be as sales-efficient as founders?

Can sales reps be as sales-efficient as founders?

08 Sep 2017 by Yaagneshwaran Ganesh in Blog, Predictive Intelligence
Over the years, we’ve all observed a huge sales gap between our founders and sales reps. Our CEOs and founders are better at…
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Making ABM quantifiable and result oriented

Making ABM quantifiable and result oriented

23 Aug 2017 by Yaagneshwaran Ganesh in Artificial Intelligence, Blog
We all know that ABM (Account based Marketing) is a concept that has been into existence ever since the times of traditional marketing…
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