Martech predictions for 2018 by Scott Brinker
The way marketing technology has proliferated over the last few years, drives us, marketers and sellers, to always have one eye on how…
The missing link in today’s Salesforce Automation (SFA)
Like any automation process, the most basic expectation from salesforce automation (SFA) tools is to improve efficiency and effectiveness of sales operations. Yet…
Selling Cloud solutions is different. Why?
We all know that selling cloud solutions is different compared to other solutions because the pricing depends upon usage metrics such as bandwidth,…
Role of AI in the millennial marketing mix
As technology advances, marketers are looking at providing unique and more relevant experiences for their prospects and customers. In the age of millennials,…
Can sales reps be as sales-efficient as founders?
Over the years, we’ve all observed a huge sales gap between our founders and sales reps. Our CEOs and founders are better at…
Making ABM quantifiable and result oriented
We all know that ABM (Account based Marketing) is a concept that has been into existence ever since the times of traditional marketing…