The trouble with MQLs…
How many times have you had trouble in agreeing upon what is actually a marketing qualified lead (MQL)? Marketing produces content, generates leads,…
Customer data – are you turning into intelligence?
There is a lot of customer data collected these days. But, how much do we really know about our customers? The very fundamental…
Top 5 Use Cases for Data Enrichment
While today’s marketers have access to data in abundance, it is important to ensure the data is relevant and up-to-date. Typically, customer data…
Dark data – a missing link to improving customer experience
The primary objective of the marketing department in any organization is to facilitate great customer experience and ultimately make it the biggest differentiation…
AI for sales and marketing: Relevant or creepy?
There is still a lot of talk about the pros and cons of adopting AI. One of the primary pieces of that conversation…
How will GDPR affect marketers and sellers?
Having customer data in the digital form, and storing it in the cloud, has become the norm. At the same time, data theft…