Mass marketing to mass personalization
When I first heard the phrase "mass personalization," I thought that it seemed to be a contradiction of terms. How can it be…
Intent data: Identifying customer intent
Intent data has been in discussion everywhere over the last few days. Whenever we got into a discussion with a prospect, the topic…
Data decay: The silent killer
Like bananas, your customer data starts out green, begins to yellow, and before you know it it’s attracting flies. Some of the companies…